Stop Spoiling Kids And Start Setting Boundaries

Garrett Gunderson

Parents love their kids. We also overdo it. We give more comfort than character. We trade short-term peace for long-term problems. My stance is simple: we’re spoiling kids, and it’s time to reset expectations with love and limits.

This matters because entitlement is expensive. It drains families, stalls growth, and kills gratitude. As a dad and an entrepreneur, I’ve seen how comfort without contribution creates fragile adults. Kids don’t need constant upgrades. They need standards, structure, and truth delivered with humor and heart.

The Myth of Fairness at 30,000 Feet

On a family trip, we tried to mix romance with responsibility. It was chaos with a smile. The moment we boarded, the “fairness” debate started.

“All right, kids. Your seats are to the right. Mom and I will be to the left. And don’t bother us unless there’s an emergency.”

“Hey, that’s unfair you have lay down seats.”

“What are you talking about, Lucky Sperm Club? It’s unfair even on this flight in the first place.”

Fairness is a trap. Life is not equal in outcomes. That’s not a tragedy; it’s a teacher. When kids think comfort is a right, gratitude disappears. We can love our children without giving them parity with adult privileges. Different roles come with different rewards.

Discipline Without Violence

My wife and I agreed early: no spanking. That stood even when quarantine and homeschool tested patience and sanity. Strong boundaries do not require force. They require clarity, consistency, and follow-through.

Discipline is not punishment—it’s preparation. It means setting rules, explaining why they exist, and enforcing them every time. Kids push limits to feel safe. Adults keep limits to build trust.

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What Kids Really Need

On that trip, the kids wanted what we had. They wanted the lay-flat seats, the attention, the romance-free zone. Underneath the demands was a simpler need: attention and certainty. When we don’t provide structure, kids ask for stuff. Stuff is easier to hand out than standards, but the bill comes later.

Entitlement grows in the absence of earned responsibility. So we shifted the conversation from “What do I get?” to “What value can I create?” That’s the same lesson I teach business owners. Contribution precedes compensation.

Here’s What Works

Parents don’t need perfection. We need patterns that teach respect, patience, and gratitude. These steps help:

  • Set privileges by role and responsibility, not by complaint volume.
  • Trade stuff for experiences that include effort and service.
  • Make rules simple, visible, and enforced without drama.
  • Connect contribution to rewards, every single time.
  • Model adult privileges as earned, not default.

These aren’t rigid tactics. They’re reminders that love is active and clear, not passive and indulgent.

But Isn’t This Harsh?

Some will say kids should feel special. They should. They’re special because of who they are, not what they get. Others argue fairness builds confidence. It doesn’t. Mastery builds confidence. Being treated like an adult without adult responsibilities builds confusion.

We can be generous and still hold standards. We can laugh and still lead. My kids know we have their back. They also know the difference between a gift and a guarantee.

A Better Way Forward

The goal isn’t to raise comfortable kids. The goal is to raise capable humans. That starts with limits, personal ownership, and gratitude. It also includes humor, honesty, and a bit of sarcasm on long flights.

“Just let me die in screaming peace, okay?”

Jokes aside, the message is clear. Stop feeding the fairness myth. Start feeding character. Give your kids the gift of earned wins, clear expectations, and unconditional love that doesn’t cave to every request.

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Parents, here’s the call: reset the rules at home. Decide the standards. Write them down. Enforce them with calm. Reward contribution, not complaints. Your kids won’t always like it. They’ll thank you later—when comfort no longer controls them and character finally does.

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Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.