Change your words, change your life

Change your words, change your life

Throughout human history, great leaders have used the power of words to transform our emotions, to enlist us in their causes, and to shape the course of destiny. From Winston Churchill’s focus on the “finest hour” to Martin Luther King, Jr.’s depiction of a “dream” we are well aware that beliefs are formed by words – and they can be changed by words. But what about the ability we each have within us to use words to ignite change, to move ourselves to action, and to improve the quality of our lives? We all know words provide us with a vehicle for expressing and sharing our experience with others. But do you realize that the words you habitually choose also affects how you communicate with yourself and therefore what you experience? For the past 35 years I’ve had the privilege of working with more than 50 million people and I’ve observed firsthand the power of changing just one key word in communicating...
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The power of user personas

The power of user personas

If you’re a business owner, then you know there is a massive difference between starting a business and building a business. And the gap between a great idea and a great business is a tough one to close. Because it’s not enough to create a product or service. No matter how innovative, beautiful or extraordinary, if it’s not marketed in the right way to the right person, it’s never going to get off the ground. This is why “user personas” are so valuable. User personas are detailed composites of your customers that allow you to understand them on a deeper, more meaningful level, and, in turn, design a clearer, more productive and more successful marketing strategy. In short, they allow you to reach your target audience in the most impactful way possible. This is why you should focus on creating your user should before you focus on creating content, designing your website – or on anything, really. Because how much sense does...
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