The Unwinding Routine: Your Key to Better Sleep and Energy

David Meltzer
unwinding routine sleep
unwinding routine sleep





The Unwinding Routine: Your Key to Better Sleep and Energy

I’ve noticed something strange about how most people approach sleep. The majority of us go to bed at night and wake up feeling more tired than when we went to sleep. Think about how absurd this is – it’s like eating all day, leaving a restaurant, and somehow feeling hungrier than before. If that happened, we’d immediately recognize something was wrong with our digestive system.

Yet we accept this sleep paradox without question. After decades of coaching high-performers and experiencing my own struggles with energy management, I’ve come to a powerful conclusion: your unwinding routine is the most important routine you can establish.

Why Your Pre-Sleep Habits Matter

Most people don’t realize they’re sabotaging their sleep before they even close their eyes. When you go to bed in a high-energy, high-frequency state, your body can’t properly restore itself. Instead, you plateau into morning, starting your day already depleted.

I’ve seen this pattern repeatedly with executives, athletes, and entrepreneurs I’ve coached. They push hard until the moment they collapse into bed, then wonder why they wake up exhausted. This approach treats your body like a simple tube – food in, food out – with no consideration for the complex energy systems at work.

Building Your Unwinding Practice

Creating an effective unwinding routine doesn’t require complicated techniques or expensive gadgets. Based on my experience, here are the fundamental elements that make the biggest difference:

  • Set a caffeine cutoff time several hours before bed
  • Avoid stressful conversations in the evening
  • Be selective about evening entertainment that might disrupt your energy
  • Gradually lower your mental and physical “frequency” as bedtime approaches

The goal is to create a downward slope of energy that prepares your body and mind for deep, restorative sleep. This isn’t just about falling asleep faster – it’s about improving the quality of your sleep so you wake up genuinely refreshed.

Breaking the Energy Depletion Cycle

I’ve found that most people live in a constant energy deficit, always running on fumes. They wake up tired, push through with caffeine and willpower, crash in the afternoon, rally for evening activities, then collapse into bed – only to repeat the cycle the next day.

This approach is fundamentally unsustainable. Your body isn’t designed to operate this way. By implementing a proper unwinding routine, you break this cycle and create the conditions for your natural energy systems to function properly.

When I coach clients through this transition, they’re often amazed at how quickly their energy patterns change. Many report waking up naturally before their alarm, feeling clear-headed and energized in a way they haven’t experienced since childhood.

Beyond Sleep: The Ripple Effects

The benefits of a proper unwinding routine extend far beyond better sleep. When you wake up truly rested, you make better decisions, respond more thoughtfully to challenges, and bring your best self to your work and relationships.

I’ve seen how this single change can transform not just individual performance but entire organizational cultures. Teams that prioritize proper rest and recovery consistently outperform those that glorify burnout and exhaustion.

The unwinding routine is a powerful tool for sustainable success. By respecting your body’s need for proper energy management, you create the foundation for peak performance in every area of your life. Don’t treat your body like a simple tube – honor the complex system it is, and it will reward you with consistent, renewable energy day after day.


Frequently Asked Questions

Q: How long before bed should I stop consuming caffeine?

For most people, I recommend stopping caffeine intake at least 8-10 hours before bedtime. Caffeine has a half-life of about 5-6 hours, meaning half of it remains in your system that long after consumption. Some people are more sensitive and may need to cut off caffeine even earlier in the day.

Q: What types of evening entertainment might disrupt sleep quality?

Any content that triggers strong emotional responses can keep your nervous system activated. This includes intense dramas, horror movies, action films, or even watching sports games with teams you’re emotionally invested in. News programs can be particularly disruptive as they often focus on stressful world events.

Q: How can I handle necessary but potentially stressful conversations in the evening?

If you must have important discussions in the evening, try to complete them at least 90 minutes before bedtime. Afterward, engage in calming activities to help your nervous system settle. Also, consider scheduling more challenging conversations for earlier in the day when possible.

Q: What are some effective activities to include in an unwinding routine?

Gentle stretching, reading physical books (not e-readers with blue light), listening to calming music, meditation, deep breathing exercises, and light journaling can all help signal to your body that it’s time to wind down. The key is consistency – your body responds well to predictable cues that sleep is approaching.

Q: How long does it typically take to see benefits from implementing an unwinding routine?

Many people notice improvements within the first week, but establishing new neural patterns typically takes about 21 days of consistent practice. For those with long-standing sleep issues, it might take 1-2 months to fully reset your sleep-wake cycle. The important thing is to remain consistent even if results aren’t immediate.


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​​David Meltzer is the Chairman of the Napoleon Hill Institute and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is a globally recognized entrepreneur, investor, and top business coach. Variety Magazine has recognized him as their Sports Humanitarian of the Year and has been awarded the Ellis Island Medal of Honor.