The Five Books That Built My Multi-Million Dollar Business

Garrett Gunderson
five books built million dollar business
five books built million dollar business

I’ve read over 100 books about building wealth, and I’ll be honest: 95% of them are complete garbage. They’re filled with the same recycled advice about budgeting, cutting back on lattes, and investing in index funds. But that’s not how real wealth is built.

When I was building my business, I wasn’t looking for get-rich-quick schemes or passive investment strategies that might pay off in 30 years. I was searching for something more substantial—the kind of wealth that lasts for generations.

The Rockefeller Approach to Wealth

One book that made my top five wealth-building resources was “What Would the Rockefellers Do?” I was fascinated by how the Rockefeller family maintained their wealth for six generations while families like the Vanderbilts lost billions in just three generations.

The secret? The Rockefellers built systems, not just income. They created structures that generated wealth consistently and protected it across generations. This isn’t taught in typical financial advice books that focus on scrimping and saving.

This approach resonated with me because it aligned with my philosophy: If you don’t come from a wealthy family, ensure a wealthy family comes from you. This mindset shift is powerful—it moves you from a consumer mindset to a producer mindset.

Why Knowledge Trumps Traditional Investments

Most financial advisors will tell you to invest in stocks, bonds, or real estate. But I’ve found that the most valuable investment is in yourself. You are your greatest asset—not a stock, bond, or even a piece of real estate.

When I invested in my knowledge and built my business, I created something far more valuable than what traditional investments could have given me. This approach has allowed me to:

  • Build a multi-million dollar business rather than just a retirement account
  • Create systems that generate wealth without requiring constant input
  • Develop skills that market crashes can’t take away
  • Establish the foundation for generational wealth
See also  The Protective Shield: Why People Lie Beyond Simple Deception

This producer mindset is what separates the truly wealthy from those who are just good savers. While others focus on living within their means, I’ve focused on expanding my means.

The Multiplier Effect

What makes the Rockefeller approach so effective is the multiplier effect. Instead of just accumulating money, they created systems that multiplied their wealth and impact.

I’ve applied this same principle in my business. Rather than just trading time for money, I’ve built systems that:

  1. Generate income without my direct involvement
  2. Appreciate over time
  3. Can be passed down to future generations
  4. Create opportunities for others while building my wealth

This approach has transformed my perspective on money and business. It’s not about hoarding resources but about creating value that continues to grow.

Beyond Financial Independence

The goal isn’t just financial independence—it’s economic legacy. I don’t want to have enough money to retire comfortably. I want to create something that outlasts me and benefits future generations.

This requires a different mindset and different strategies than what most financial books teach. It’s not about cutting expenses or finding the correct stock picks. It’s about building systems that create and preserve wealth.

If you don’t come from a wealthy family, ensure a wealthy family comes from you.

This quote captures the essence of the producer mindset. It’s about taking responsibility for creating wealth rather than waiting to inherit it or hoping the market will make you rich.

The five books that genuinely helped me build wealth weren’t focused on quick tips or market timing. They were about fundamental principles of wealth creation that have stood the test of time, just like the Rockefeller fortune.

See also  Hard Work Without Vision Is Just Faster Failure

By studying how generational wealth is actually built and maintained, I’ve been able to create not just income but a legacy. And that’s worth far more than any get-rich-quick scheme could ever promise.

Watch my YouTube for the other four books.

About Self Employed's Editorial Process

The Self Employed editorial policy is led by editor-in-chief, Renee Johnson. We take great pride in the quality of our content. Our writers create original, accurate, engaging content that is free of ethical concerns or conflicts. Our rigorous editorial process includes editing for accuracy, recency, and clarity.

Follow:
Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.