Stop Chasing A Number And Start Creating

Garrett Gunderson
stop chasing start creating number
stop chasing start creating number

People ask me how much money they need so they never have to work again. The question is flawed. The target keeps moving, and the chase never ends.

My stance is simple: cash flow beats a magic number. I care less about hitting a pile of money and more about creating income that covers life today. That is how freedom begins, not when some account hits a guess on a spreadsheet.

The Moving Target Myth

“Retirement” math sells false comfort. Inflation shifts the goalposts. So does comparison. Someone always has twice as much. Then the fear creeps in.

“I’ve never met the person like I hit that number and now everything changed cuz the number’s a moving target.”

The quest for a perfect number creates anxiety, not security. The point is to design a life you own through steady, smart income. Not to worship a balance you may never touch.

Cash Flow Over A Magic Number

I coach entrepreneurs and wealth creators. We reverse engineer freedom, not fantasy. Start with expenses. Then match those with reliable returns and income streams. That is your “freedom bar.”

“Well, just create cash flow.”

“All you have to do is reverse engineer and say what are your expenses right now? And then that number based upon what return you can get, that’s your economic independence number, your freedom bar.”

Freedom is when income covers life without burning principal. Do that, and work becomes a choice, not a cage.

The Value Index Flip

Money reveals our mindset. I walk people through a “Value Index” exercise in my work.

“What if you had an extra 10 bucks a month? What about an extra 100? What about an extra 1,000 every month? What about 10,000? What about 100,000? What about a million? What if you were a billionaire?”

The point is to find the moment your thinking shifts. Are you still asking what to buy? Or are you asking what to build?

“At what point do you flip from what could I spend to what could I create?”

Creation is the lever. When we focus on building value, the number matters less. Purpose takes over. Options expand.

“Once we flip to what I can create, the number becomes less relevant because we’re not trying to stop.”

This is the real win. Not retiring from life, but retiring from scarcity.

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How To Find Your Freedom Bar

Here is a simple way to start building certainty around your cash flow plan.

  • Tally monthly expenses with honesty. Include lifestyle, debt, and buffers.
  • List current reliable income that does not require your daily grind.
  • Identify safe, repeatable returns or cash flow sources to close the gap.
  • Automate contributions and reduce leaks: taxes, fees, bad debt, and waste.
  • Stack skills and relationships that help you create new income.

This turns wishful thinking into action. You control the levers that matter.

Answering The Skeptics

Some say a big nest egg is safer. I get it. But a number without cash flow is fragile. Markets correct. Prices rise. Plans stall.

Cash flow, on the other hand, adapts. It can grow with your skill, your network, and your insight. It survives hard seasons. It rewards creativity. Security comes from capability, not a static balance.

The Real Goal

Money should serve life. Not the other way around. When income covers needs and supports your mission, you gain time. You gain choice. You gain peace.

I built my life around this. I coach others to do the same. Not to stop working, but to stop worrying. To keep creating on their terms.

Final Thought And Call To Action

Stop chasing a number that keeps running from you. Pick a cash flow target that matches your life. Build it with discipline and creativity.

Run your own Value Index today. Decide what you will create with the next $100, $1,000, or $10,000 per month. Then put one new cash flow play in motion this week. Freedom is cash flow you control, not a finish line you fear.

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Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.