Optimism Made Me Bet On Many Lives

David Meltzer
optimism led to multiple bets
optimism led to multiple bets

I choose to believe we get many lives. Not because I can prove it, but because it is the most useful choice. When a question can’t be proven, pick the belief that makes you better. That is how I build companies, coach athletes, and guide leaders. It is also how I live.

“Nobody can prove to me there’s one life or a million lives… so because they can’t prove it to me, I’m gonna go with the million life thing.”

Some will say that sounds like fantasy. I see it as strategy. If there is one life, I will live fully. If there are many, I will still live fully, with more patience, less fear, and a longer view. Either way, the choice pushes me to act with purpose and kindness now.

Why I Bet on Many Lives

My work has taught me a simple rule: assume the option that expands courage, learning, and love. Believing in multiple lifetimes does that for me. It takes the edge off panic. It reduces the shame of mistakes. It keeps me focused on progress, not perfection.

As a coach and investor, I see fear crush more dreams than failure ever will. A single-life mindset often fuels “now or never” anxiety. A many-lives mindset replaces that with “now and next.” It does not make me lazy. It makes me steady. It keeps me generous when business turns tough. It reminds me that relationships outlast any deal.

“If I can’t prove something, I always try to find the best choice, the best option… until someone can absolutely prove there’s only one life, why not take the best options?”

How This Choice Shapes Action

Belief is a performance tool. The right belief changes behavior. When I act as if I will return to this classroom, I treat teachers and students—the people I meet—with more care. I invest in the long run. I take compound interest in every area of life: skills, character, and service.

This approach shows up in daily habits. I favor consistency over drama. I forgive faster. I am comfortable being a beginner again and again. And I keep a generous scoreboard. The wins that matter are not only on a balance sheet. They are in how people feel after working with me.

Answering the Pushback

I hear the common argument: “You only live once—move faster.” Fair. Urgency has value. But panic is not the same as speed. Panic leads to bad deals, burned bridges, and short-term thinking. Optimism with patience is a better edge. It gives you the nerve to take smart risks and the calm to recover when they do not work out.

Others ask if this is just wishful thinking. My answer is simple. Every leader runs on unproven bets—about markets, people, and timing. We all pick stories to guide us. I pick the one that helps me love life more and do more good.

Put It Into Practice

Here are simple ways to test this mindset in your life. Try them for a week and judge by results.

  • Replace “now or never” with “now and next.” Reduce panic, keep pace.
  • Score each day by effort, learning, and kindness—then improve one point tomorrow.
  • Treat every person as someone you will see again. Act with care.
  • Forgive one mistake faster than feels comfortable. Notice the energy you gain.
  • Make one long-term bet: a skill, a relationship, or a habit that compounds.

I love life. That is why I choose the belief that gives me more life in every day—more patience, more courage, more joy. Whether we get one round or many, the best play is the same: grow, give, and go again.

Pick the belief that makes you kinder, braver, and more consistent. Then prove it with your actions. The scoreboard will be obvious—to you and to everyone you touch.


Frequently Asked Questions

Q: Does believing in many lives reduce urgency?

No. It reduces panic, not pace. You still act now, but with calm focus and smarter risk-taking.

Q: How does this mindset help in business?

It extends your time horizon. You protect relationships, make better deals, and recover faster from setbacks.

Q: What if someone believes there is only one life?

Great. Use that belief to act with purpose. The key is choosing a story that drives consistent, kind, and courageous behavior.

Q: Is this a spiritual claim or a practical tool?

Both for me. It is a personal belief that also functions as a performance strategy for decision-making.

Q: How can I start using this approach today?

Adopt one rule: pick the belief that helps you be better in the next five minutes. Then keep score and repeat.

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​​David Meltzer is the Chairman of the Napoleon Hill Institute and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is a globally recognized entrepreneur, investor, and top business coach. Variety Magazine has recognized him as their Sports Humanitarian of the Year and has been awarded the Ellis Island Medal of Honor.