Stash has secured $146 million in a Series H funding round to deepen its investment in artificial intelligence for its financial guidance platform. “For a decade, Stash has helped millions take control of their financial futures,” Stash Co-Founder and Co-CEO Ed Robinson said in a Monday press release. “Now, we’re doubling down — transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core.”
Stash’s platform has 1.3 million paying subscribers and $4.3 billion in assets under management, according to the release.
The company highlighted its recently launched Money Coach AI, a tool that helps customers build savings and start investing, which has registered 2.2 million customer interactions. One in four customers who interacted with the platform went on to make an investment, deposit funds, or take other positive financial actions, according to the release. Chi-Hua Chien, founder and managing partner at Goodwater Capital, which led the funding round, praised Stash’s innovative focus.
Stash deepens AI investment
“Stash isn’t just using AI to enhance its platform — it’s using AI to transform how people engage with their money,” Chien said. “The company’s momentum is undeniable, and we are proud to support this next frontier in FinTech.”
A growing number of consumers are seeking personal finance advice amid economic uncertainties.
A recent report found that 57% of Americans sought personal finance advice in 2023. Additionally, among those who have never received financial planning advice, nearly three-quarters are now open to the idea, and more than half plan to seek advice in the next three years. Stash’s addition of AI to its financial guidance platform comes at a crucial time when consumers are increasingly looking for reliable financial advice and tools to manage their finances effectively.
Stash previously debuted a financial wellness app designed for younger consumers in July, aimed at helping younger generations understand their money and manage their finances.