The Simple Secret to Making Real Money: Ask and Serve

David Meltzer
The Simple Secret to Making Real Money Ask and Serve
The Simple Secret to Making Real Money Ask and Serve
Making money doesn’t have to be complicated. In my years of experience, I’ve discovered that wealth creation often boils down to a remarkably simple formula: go where the money is, offer value, and connect people with what they want.

When I started out, I didn’t have complex business plans or venture capital. What I had was a willingness to put myself in front of wealthy individuals and ask a simple question: “How can I be of service to you?”

My approach was straightforward. I would introduce myself—”I’m Dave Meltzer”—and then immediately pivot to what I could do for them. “Are you looking for anything? A yacht? A plane? A car?” This wasn’t about selling products I owned; it was about becoming a connector, a problem-solver for people with means.

The Power of Persistence and Possibility

Let me share a fundamental truth about making money: opportunity exists in the gap between what people want and what they can currently access. Your job is to find that gap and fill it.

Consider this example: If someone tells me they want a Rolls-Royce for $240,000 when the market price is $260,000, most people would say it’s impossible. But I know differently.

I promise you that with enough persistence, within a month you could find that car at the lower price. How? By consistently asking people if they’d take $240,000 for their Rolls. Yes, you’ll hear:

  • “You’re wasting my time”
  • “Are you crazy?”
  • “That’s not possible”

But somewhere out there, someone needs that $240,000 right now. Maybe they’re facing a financial emergency, relocating quickly, or simply motivated to sell. When you find that person—boom—you’ve just made $20,000 by connecting a buyer with a seller.

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The Mathematics of Value Creation

This approach works because it’s based on fundamental market principles. Every transaction has a buyer and seller with different motivations and timelines. Your value comes from:

  1. Knowing what people want
  2. Having the persistence to find it at the right price
  3. Connecting the parties efficiently
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The beauty of this method is its scalability. The same approach that works for finding a discounted luxury car can work for real estate, business deals, or any valuable asset. The percentage might change, but the principle remains constant.

Service First, Money Second

Notice that my approach starts with service, not with profit. I don’t begin by saying, “I want to make money off you.” Instead, I ask how I can help. This service-first mindset creates trust and opens doors that remain closed to those who lead with self-interest.

When you genuinely help people get what they want, the money follows naturally. It’s not about tricking anyone or creating artificial value—it’s about solving real problems for people who have the resources to reward you for your solution.

The most successful people I know are exceptional at connecting needs with resources. They understand that money flows toward those who facilitate valuable exchanges.

The Touch of Favor

There’s another element to this approach that goes beyond pure hustle: what I call “a little touch of favor in the universe.” When you consistently put yourself out there with positive intentions, unexpected opportunities arise.

This isn’t mystical thinking—it’s practical reality. The more people you talk to, the more likely you are to find the perfect match between buyer and seller. What looks like luck to others is actually the predictable result of persistent, focused action.

So if you want to make real money, stop overthinking it. Go where the money is, ask how you can help, connect people with what they want, and be persistent enough to find the deals others miss. That’s how you make real money—not through complex schemes, but through simple service and determined action.

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Frequently Asked Questions

Q: Don’t I need special connections or knowledge to approach wealthy people?

No, you don’t need special connections to start. What you need is confidence and a genuine desire to help. Wealthy individuals are approached by people wanting something from them all the time. When you flip the script and focus on how you can serve them, you stand out immediately. Start with smaller networks and build your way up as you gain experience.

Q: How do I find these deals that others miss?

Finding deals others miss comes down to volume and persistence. Most people give up after a few rejections, but success in this approach requires talking to many people. Set a daily goal for conversations, use social media, attend events where potential sellers might be, and always be clear about what you’re looking for. Remember that timing is crucial—someone who wouldn’t sell at your price today might be ready next week.

Q: Is this approach ethical? Am I taking advantage of people who need to sell quickly?

This approach is ethical when done with transparency and genuine service. You’re not forcing anyone to sell; you’re creating an option for someone who values immediate liquidity over maximum price. Many sellers appreciate having a quick, straightforward option rather than waiting months for the perfect buyer. The key is honesty about your intentions and the value you provide by connecting parties who benefit from the transaction.

Q: How much money can I realistically make with this method?

Your earnings potential depends on the markets you target and the value of the items you’re connecting. Starting with smaller items might yield profits in the hundreds or thousands, while luxury goods, real estate, or business deals can generate five, six, or even seven-figure commissions. The important thing is to start somewhere, prove the concept to yourself, and then scale up as you build confidence and connections.

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Q: Do I need any special licenses or permits to connect buyers and sellers?

Depending on what you’re brokering, you might need specific licenses. Real estate typically requires a license, as does selling securities or certain regulated goods. However, many connector roles don’t require special permits. Research the regulations in your area for the specific types of transactions you want to facilitate. When in doubt, consult with a business attorney to ensure you’re operating within the law.

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​​David Meltzer is the Chairman of the Napoleon Hill Institute and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is a globally recognized entrepreneur, investor, and top business coach. Variety Magazine has recognized him as their Sports Humanitarian of the Year and has been awarded the Ellis Island Medal of Honor.