The Hidden Struggles of Success: Finding Purpose After Achieving Financial Freedom

Justin Donald
hidden struggles success purpose
hidden struggles success purpose

Success can be a double-edged sword. After achieving a significant financial exit, I discovered an unexpected challenge that rarely gets discussed in entrepreneurial circles: the psychological impact of “making it.” While everyone celebrates the financial freedom that comes with a successful exit, few talk about the identity crisis and sense of purposelessness that often follows.

When you achieve financial independence, your relationship with money—and with people—fundamentally changes. Suddenly, everyone knows you have money. My kids know it. My friends know it. My neighbors know it. This creates a new dynamic where requests for financial assistance become commonplace, whether for noble causes like nonprofits or personal needs.

The Unexpected Void After Achievement

What surprised me most was discovering that I wasn’t happy. Despite having achieved what many consider the ultimate goal—financial freedom—I found myself experiencing unfamiliar feelings of emptiness. This wasn’t depression or anything clinical, but rather a profound realization that the “hunt” had been a core part of my identity and purpose.

For years, I had been driven by goals, challenges, and the pursuit of success. When that chase ended, I faced an unexpected void. The daily purpose that had structured my life was suddenly gone. I had to confront a question I never prepared for: What do you do when you’ve already done what you set out to do?

The Universal Need for Purpose

This experience taught me something profound about human psychology. From the wealthiest entrepreneurs to those struggling with addiction or homelessness, everyone needs purpose. Without it, we drift.

I’ve observed this pattern across the spectrum of success:

  • Highly successful entrepreneurs who feel lost after an exit
  • Wealthy individuals who struggle with depression despite having everything
  • People who achieve their dreams only to wonder “what’s next?”

The common thread is that without a clear purpose—a reason to get up in the morning—wealth becomes meaningless. Money solves financial problems, but it creates existential ones.

Redefining Success Beyond Money

My journey through this unexpected challenge forced me to redefine what success means to me. I realized that the joy was never really about the money—it was about growth, challenge, and the feeling of making progress.

Financial freedom gives you options, but it doesn’t give you purpose. That’s something you have to create for yourself. For me, this meant:

  1. Finding new challenges that excited me beyond financial gain
  2. Developing a giving strategy that felt meaningful rather than obligatory
  3. Creating structures to manage requests for money in ways that aligned with my values
  4. Building new routines that gave my days purpose and direction

The transition wasn’t easy. There were days when I questioned everything I had worked for. But gradually, I began to see that this challenge was actually an opportunity to grow in ways I couldn’t have anticipated.

The Psychology of Wealth

What’s rarely discussed in wealth-building circles is how money changes your psychology. When your basic needs are met and you have financial security, your motivations shift dramatically. The goals that once drove you forward no longer apply.

I’ve always been on the hunt. And now I’m just sitting there, and I’m like, oh, I don’t like it.

This feeling of being adrift after achieving financial goals isn’t a sign of failure—it’s a natural part of the journey that we need to talk about more openly. Too many successful entrepreneurs suffer in silence, feeling ungrateful for experiencing anything less than constant happiness after achieving financial freedom.

Finding Your Next Mountain

The solution, I’ve found, isn’t to try to recapture the past or to pretend these feelings don’t exist. Instead, it’s about finding your next mountain to climb—one that aligns with your new reality and values.

For some, this means mentoring the next generation of entrepreneurs. For others, it’s about solving big social problems through philanthropy. For me, it became about helping others navigate their own financial journeys while finding deeper meaning in relationships and personal growth.

Financial freedom isn’t the end of the journey—it’s just the beginning of a new one. The challenge is to embrace this transition and find purpose beyond the pursuit of wealth. Only then can we truly enjoy the freedom we’ve worked so hard to achieve.


Frequently Asked Questions

Q: How common is it to feel unhappy after achieving financial success?

It’s much more common than people admit. Many successful entrepreneurs and wealthy individuals experience a period of emptiness or lack of direction after achieving major financial goals. This phenomenon is sometimes called “success depression” and affects many high-achievers who built their identity around the pursuit of success.

Q: What are some strategies for finding purpose after a financial exit?

Finding new purpose might involve mentoring other entrepreneurs, engaging in philanthropy with a strategic approach, starting a new venture with different goals beyond money, developing new skills or hobbies, or focusing on relationships and personal growth. The key is to identify what genuinely excites you now that financial security isn’t your primary driver.

Q: How should you handle money requests from friends and family after achieving wealth?

Many successful people establish clear boundaries and systems for handling money requests. This might include creating a family foundation with specific giving criteria, working with a financial advisor who can serve as a buffer for requests, or developing personal policies about when and how you’ll provide financial assistance. The goal is to make decisions that align with your values rather than responding to pressure.

Q: Is it ungrateful to feel unhappy despite having financial freedom?

Not at all. Gratitude for financial security and experiencing a purpose gap are not mutually exclusive. Human psychology requires more than material comfort for fulfillment. Acknowledging these feelings isn’t ungrateful—it’s honest and necessary for moving forward. Many of history’s wealthiest individuals have struggled with similar challenges.

Q: What’s the difference between having money and having wealth?

Money is simply a resource, while true wealth encompasses purpose, relationships, health, time freedom, and the ability to make meaningful choices. Many financially rich people aren’t wealthy in this broader sense. Understanding this distinction helps reframe success beyond monetary achievements and focuses attention on building a life that feels rich in all dimensions.

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Justin Donald, called the "Warren Buffett of Lifestyle Investing," is a seasoned investor, entrepreneur, and the #1 bestselling author of The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom.