Stop Saying You’re Doing It For Them

Garrett Gunderson
stop saying you re doing it for them the uncomfortable truth about altruism we ve all heard it
stop saying you re doing it for them the uncomfortable truth about altruism we ve all heard it

Entrepreneurs love a noble story. We say we grind for our families, for our teams, for a mission larger than ourselves. But that story often hides a different truth. My take is simple: the lie “I’m doing it for you” keeps many high earners stuck. It drives results, yet it robs peace. This matters because money without freedom is just a nicer cage.

The Convenient Lie That Keeps Us Trapped

Here’s the pattern I see over and over, including in my own life. We tell loved ones that the long hours and constant push are for them. It sounds generous. It earns approval. But it can be a mask for old pain we haven’t faced.

“I’m doing it for you.”

“I didn’t ask for any of it.”

That exchange with my wife hit me hard. She didn’t ask for the grind. She asked for presence. The truth was ugly: I was chasing achievement to cover a childhood wound. As a kid, I believed I was stupid. I thought money could prove I wasn’t. The logic was simple: make enough, feel smart. But there’s a hole in that plan.

“There’s no freedom in it.”

Success built on pain can make you rich and miserable. It’s a fuel that burns hot, then burns you out.

What Actually Drives You?

Let’s be honest. A lot of us became high performers because we were running from something. That fear pushes us to excel. It also keeps us hostage to more, faster, bigger. You can win the game and still lose yourself. If your worth depends on the scoreboard, you’ll never feel done.

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The fix isn’t another hack or a bigger goal. It’s truth. It’s admitting what the grind is really for. When I owned that old story—“I’m stupid unless I succeed”—everything shifted. I stopped making my family the excuse for my escape. I stopped confusing money with meaning. I stopped equating speed with significance.

Resolve the Wound, Reclaim Your Life

There’s an argument that drive must come from pain. That’s false. Drive can come from love, vision, and craft. Pain may start the engine, but it shouldn’t steer the car. If you don’t resolve the wound, it grows into bitterness, anger, and scarcity thinking. You win on paper and lose at home.

  • Tell the truth. Name the story you’ve been running. Write it down.
  • Stop outsourcing validation. Your self-worth isn’t your net worth.
  • Have the hard talk. Ask your partner what they actually want.
  • Create boundaries. Protect time for rest, love, and play.
  • Get help. Therapy, coaching, or a trusted mentor accelerates healing.

These steps are simple, not easy. But they change the fuel you run on. They turn effort from escape into expression. Money becomes a tool, not a crutch.

Counterpoint—and Why It Falls Apart

Some will say, “If pain made me millions, why change?” Because the cost is hidden. Look at your health. Look at your joy. Look at your closest relationships. If the people you love feel like obstacles, the strategy has failed. Success that requires self-abandonment is just dressed-up scarcity.

Others argue, “This is who I am.” No. That’s who you had to be. You can build with peace instead of panic. You can create with connection instead of compulsion.

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Choose Freedom Over Performance

I became a multimillionaire young. That didn’t fix the bad story. Healing did. When the old belief lost its grip, work became cleaner. I could say no without guilt. I could say yes without fear. I could show up for my wife as a partner, not a provider seeking a gold star.

Here’s the punchline: stop saying you’re doing it for them. Do it with them. Or do it from love. If you can’t say that truthfully, pause. Reset the story. Resolve the wound.

Choose a new driver: vision, service, craft, and connection. Make money the byproduct, not the proof. That’s real freedom.

Start today. Have the conversation you’ve avoided. Schedule the time you’ve sacrificed. Ask yourself the question you’ve dodged: “What am I running from?” Then decide to stop running. Build from wholeness, not from hurt.

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Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.