Banking on Yourself: The Wealth Strategy They Don’t Want You to Know

Garrett Gunderson
Banking on Yourself: The Wealth Strategy They Don't Want You to Know
Banking on Yourself: The Wealth Strategy They Don't Want You to Know

From the day you were born, banks have used your money to get rich. They take your deposits, give you a little pat on the back with a measly few percentage points of interest, then loan your money out at 5%, 7%, sometimes even 10%. And if we’re talking credit cards? They’re charging a whopping 29%. This is how banks make money on the spread—it’s their game, their rules, and they’ve been playing it for over a century.

But what if you could flip the script? What if you could be the bank?

The Banking Strategy Hidden in Plain Sight

I’ve spent years studying how the wealthy build and preserve their fortunes. What I discovered was a strategy so powerful yet so overlooked that I had to implement it myself. It starts with a properly structured, optimally funded whole life insurance policy—not the kind a traditional agent sells for commissions, but one specifically optimized for cash value and liquidity.

I fund my policy which grows tax-advantaged at a reliable 4-5% annually. This might not sound exciting compared to what stock market enthusiasts brag about during bull markets, but here’s where it gets interesting: I can borrow against this cash value to invest in things I control.

With this strategy, I’ve purchased:

  • Businesses that generate cash flow
  • Real estate properties that appreciate and produce income
  • Alternative investments like Bitcoin

The magic happens because my money continues growing inside the policy, even while I’m using it elsewhere. This is the power of leverage—the same tool banks use to build their empires.

Financial Sorcery: How Your Money Works in Two Places

When most people invest, they lock their money away. When they need capital, they’re forced to liquidate investments—often at the worst possible time. This creates a destructive cycle that prevents true wealth building.

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My approach is different. By becoming my own bank, I maintain access to liquid capital with protected principal. During market downturns or emergencies, I don’t have to sell a single asset. I simply access my policy’s cash value.

While other people are cashing out investments to survive downturns or cover emergencies, I’ve got access to liquid capital with protected principal.

This strategy offers several advantages that traditional banking and investing don’t:

  1. Tax-advantaged growth of your cash value
  2. Continuous compound growth even while using your money elsewhere
  3. No credit checks when accessing your capital
  4. No specified payback periods on policy loans
  5. Privacy—your financial moves remain your business

I call this wealth architecture—a systematic approach to building financial security that doesn’t rely on the whims of the market or the generosity of financial institutions.

Building Your Family Bank

This isn’t just about making smart money moves today. It’s about creating a legacy. Wealthy families have used this strategy for generations to store, grow, and pass on money outside the reach of market crashes or tax hikes.

When you implement this strategy, you’re not funding a bank’s empire—you’re funding your future. You’re not paying them interest—your cash is still growing while the insurance company provides the capital you need.

The beauty of this approach is its simplicity once the structure is in place. You’re creating a financial ecosystem that works for you rather than against you. You’re taking control of your financial future rather than outsourcing it to institutions that profit from your ignorance.

This strategy isn’t new—it’s been used by the Rockefellers and other wealthy families for generations. But it has been kept relatively quiet because, frankly, there’s more profit in keeping you as a customer than teaching you to be the bank.

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If you’re tired of playing by the financial industry’s rules, perhaps it’s time to change the game. Becoming your own bank isn’t just a clever financial strategy—it’s a philosophy that puts you at the center of your financial world, where you belong.

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Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. Garrett coaches elite business owners in the financial services industry. His book, Killing Sacred Cows, was a New York Times and Wall Street Journal bestseller.