The Value of Merely Imagining a Test

The Value of Merely Imagining a Test

The value of a detailed test case increases if you don’t perform it and decreases when you do perform it. The increased value comes from mentally walking through the test, which forces you to consider as many details as you can without interacting with the product-under-test.  This is more valuable than doing nothing. The decreased value comes from interacting with the product-under-test, which helps you learn more than the test case itself taught you. What’s the takeaway?  If an important test is too complicated to perform, we should at least consider writing a detailed test case for it.  If you think you can perform the test, you should consider not writing a detailed test case and instead focusing on the performance and taking notes to capture your learning as it occurs....
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Change your words, change your life

Change your words, change your life

Throughout human history, great leaders have used the power of words to transform our emotions, to enlist us in their causes, and to shape the course of destiny. From Winston Churchill’s focus on the “finest hour” to Martin Luther King, Jr.’s depiction of a “dream” we are well aware that beliefs are formed by words – and they can be changed by words. But what about the ability we each have within us to use words to ignite change, to move ourselves to action, and to improve the quality of our lives? We all know words provide us with a vehicle for expressing and sharing our experience with others. But do you realize that the words you habitually choose also affects how you communicate with yourself and therefore what you experience? For the past 35 years I’ve had the privilege of working with more than 50 million people and I’ve observed firsthand the power of changing just one key word in communicating...
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The power of story

The power of story

When you think about a story, what comes to mind? Perhaps an enjoyable summer read, or maybe even a fable or fairytale. But a story doesn’t have to be confined to fiction alone. In fact, we tell stories every single day. How we see the past, how we envision the future – those are stories. How we convey a message, how we describe a product or service – those are stories as well. A pitch, a presentation, a plea – all stories. In fact, stories are a vital part of any business. And they are one of the most powerful tools you can use to engage your audience. Stories go far beyond simply relaying facts and data. Stories emotionalize information. They give color and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way. Those potential customers can then connect with your product, service and your entire business in a more...
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