Who Owns SelfEmployed.com
SelfEmployed.com is owned and operated by Under30CEO, LLC, an entrepreneurship media company headquartered at 14203 Minuteman Drive #200, Draper, UT 84020. Under30CEO, LLC also publishes Under30CEO.com, one of the longest-running entrepreneurship publications on the web, founded in 2008.
Together, the Under30CEO portfolio of sites serves entrepreneurs, freelancers, and independent professionals at every stage of their careers — from ambitious 20-somethings launching their first venture to seasoned solopreneurs scaling established businesses.
Our History
SelfEmployed.com was launched in 2020 to address a growing need: practical, trustworthy guidance for the millions of Americans choosing self-employment. When the independent workforce surged during and after the COVID-19 pandemic, it became clear that freelancers, solopreneurs, and gig workers needed a dedicated resource covering taxes, business formation, insurance, financial planning, and the day-to-day realities of working for yourself.
Under30CEO, LLC acquired and developed SelfEmployed.com as a sister publication to Under30CEO.com, bringing more than a decade of experience in entrepreneurship media to a new audience. Since launch, the site has grown to serve hundreds of thousands of self-employed professionals each month with in-depth guides, news coverage, expert commentary, and curated business tools.
Our Mission
To empower independent professionals to build thriving businesses and achieve financial independence. We believe that working for yourself shouldn’t mean figuring everything out alone. SelfEmployed.com exists to give freelancers, contractors, solopreneurs, and small business owners the reliable information and practical tools they need to succeed.
Our Editorial Team
SelfEmployed.com is led by a dedicated editorial team with real-world experience in entrepreneurship, finance, law, and business operations. Every article is written, reviewed, or edited by subject-matter professionals — not anonymous content mills.
Editor-in-Chief
Renee Johnson leads the editorial team at SelfEmployed.com. She holds a B.S. in Business, Management, and Finance from UC Berkeley and brings nearly a decade of experience in the online media industry. Renee oversees all content strategy, editorial standards, and quality assurance across the site. You can reach her directly at [email protected].
Subject-Matter Experts on Staff
Our in-house team includes specialists in areas that matter most to self-employed professionals:
Mike Allerson — In-house accounting and financial expert with over 15 years as a CPA. Mike reviews and writes the site’s finance-related content, covering everything from bookkeeping fundamentals to advanced tax strategy.
Mark Paulson — In-house legal counsel who oversees content related to self-employment law and taxes. Mark consults with self-employed entrepreneurs on minimizing tax expenses and staying compliant.
Elliot Biles — Self-employment tax expert covering both state and federal tax law, including quarterly estimated taxes, deductions, and entity structure decisions.
Megan Foisch — Self-employment insurance specialist covering health insurance, auto insurance, home insurance, and other coverage relevant to independent workers.
Expert Contributors
We also publish insights from a network of accomplished entrepreneurs, bestselling authors, and business coaches who contribute firsthand expertise. Our contributors include:
Ramon Ray — Serial entrepreneur (5 companies founded, 3 sold), publisher of ZoneofGenius.com, and host of The Rundown with Ramon on USA Today Networks and Black Enterprise. Ramon has interviewed all five Shark Tank sharks and President Obama.
Justin Donald — Investor, entrepreneur, and #1 bestselling author of The Lifestyle Investor.
David Meltzer — Chairman of the Napoleon Hill Institute, former CEO of the Leigh Steinberg Sports & Entertainment agency (the inspiration for Jerry Maguire), and recipient of the Ellis Island Medal of Honor.
Rhett Power — Executive coach, #1 Thought Leader on Entrepreneurship at Thinkers 360, Marshall Goldsmith Top 100 Executive Coach, and bestselling author of The Entrepreneur’s Book of Actions.
Garrett Gunderson — Entrepreneur who became a multimillionaire by age 26, financial coach, and New York Times and Wall Street Journal bestselling author of Killing Sacred Cows.
Shep Hyken — Customer experience expert who has worked with Disney and FedEx, and a leading authority on service and CX strategy.
Gary Frey — CEO confidant, podcast co-host, former president of Bizjournals.com, and business growth coach at a prominent regional CPA firm.
Casey Adams — Tech entrepreneur, investor, host of The Casey Adams Show (top 100 business podcast), co-founder of MediaKits (acquired 2022), and founder of Listener.com.
View our full team on the Meet the Team page.
Our Editorial Process
We hold every piece of content to a high standard of accuracy, usefulness, and transparency. Here is how our editorial process works:
Expert authorship: Articles are written by credentialed professionals or experienced entrepreneurs with direct knowledge of the topic. Author bios, credentials, and contact information are displayed on every article.
Editorial review: All content is reviewed by our editor-in-chief or a subject-matter specialist before publication. Tax and legal content is reviewed by our in-house CPA and legal counsel.
Fact-checking and updates: We regularly audit published articles to ensure information — especially tax rates, legal thresholds, and regulatory guidance — reflects the most current data available. Articles display their publication and last-updated dates.
Source transparency: When we cite statistics, studies, or government guidance, we link to original sources so readers can verify the information themselves.
Read our full Editorial Process page for more detail.
What We Cover
SelfEmployed.com focuses on the topics that matter most to people who work for themselves:
Self-Employment Taxes — Quarterly estimated payments, self-employment tax rates, deductions, state-by-state guides, and IRS compliance.
Business Formation — LLCs, sole proprietorships, S-Corps, EINs, and choosing the right legal structure.
Insurance for the Self-Employed — Health insurance options, liability coverage, auto and home insurance considerations for home-based businesses.
Financial Planning — Retirement accounts (SEP IRA, Solo 401k), bookkeeping, invoicing, cash flow management, and building wealth as an independent worker.
Business Tools and Resources — Curated reviews and comparisons of accounting software, invoicing platforms, project management tools, and other products designed for solopreneurs.
News and Trends — Coverage of legislation, economic trends, gig economy developments, and policy changes that affect self-employed Americans.
What We Offer
✓ Expert Business Guides — Practical, in-depth articles written and reviewed by credentialed professionals.
✓ Resource Library — Templates, calculators, and checklists designed specifically for self-employed professionals.
✓ Self Employed Digest — A curated newsletter delivering trending self-employment content to your inbox.
✓ Business Tool Recommendations — Vetted tools and software to streamline your operations.
✓ Solopreneur Coaching — One-on-one coaching sessions designed to help you identify what’s holding your business back and create a clear plan forward.
Our Commitment to Editorial Independence
SelfEmployed.com maintains full editorial independence. While we may earn revenue through affiliate partnerships and advertising, our editorial team has sole control over what we publish and recommend. Our recommendations are based on merit, independent research, and genuine value to self-employed professionals — never on compensation from advertisers or partners.
We clearly disclose affiliate relationships and sponsored content wherever applicable. Our readers’ trust is more important than any partnership.
About Under30CEO, LLC
Under30CEO, LLC is the parent company behind SelfEmployed.com and Under30CEO.com. Under30CEO.com was originally founded in 2008 by Matt Wilson and Jared O’Toole as a social network and content platform for young entrepreneurs, and quickly became one of the most widely read entrepreneurship publications online — featured in Business Insider, Forbes, Entrepreneur, Reuters, Huffington Post, and MSNBC. The site has accumulated over 13 million all-time visits.
In 2016, Under30CEO was acquired by Rich20Something Media, Inc. Under30CEO, LLC now operates both properties from Draper, Utah, with Under30CEO.com led by editor-in-chief Kimberly Zhang and SelfEmployed.com led by editor-in-chief Renee Johnson.
Contact Us
We welcome questions, feedback, contributor inquiries, and partnership proposals.
Editor-in-Chief: [email protected]
Mailing Address: Under30CEO, LLC — 14203 Minuteman Drive #200, Draper, UT 84020
Visit our Contact page for more ways to reach us.