I’ve witnessed a remarkable transformation in my business that challenges the doom-and-gloom narrative about AI eliminating jobs. My team has shrunk from 30 people to just 12, yet our profits have doubled, and we’ve actually lowered prices for our clients. This isn’t a story about cutting jobs—it’s about cutting the noise and rediscovering what truly matters in business.
When I sold my company in 2021, we had a 30-person team handling everything. Today, with AI integration, we operate more efficiently with less than half that number. But here’s what’s fascinating: we’re creating more value than ever before.
Eliminating Busy Work
We had to get brutally honest with ourselves about how much time was wasted on busy work. The truth was shocking:
- Research that took hours now happens in seconds
- Data entry that consumed entire workdays is automated
- Information organization that created the illusion of productivity is handled instantly
Nearly 60% of our bandwidth was consumed by tasks that AI now handles effortlessly. This wasn’t about replacing people—it was about freeing them from mind-numbing work that drained their creative energy.
Reconnecting With Purpose
The most powerful shift happened when we reconnected with our core purpose. With AI handling the routine tasks, we now employ people who are:
- Aligned with our mission
- Creative in their approach to problem-solving
- Strategic in their thinking
- Fun to work with (yes, this matters!)
We’ve added resources where they count—deepening client relationships, listening to their stories, and making them feel seen, heard, and cared for. These are things AI simply cannot replicate.
We get time to hear our clients’ stories, have them feel seen, heard, and taken care of.
The Financial Impact
The numbers tell a compelling story. We’ve transformed our pricing model from $8,500 down and $450 monthly to $3,500 down and $500 monthly. This saves our clients thousands while producing more tax savings, more interest savings, and getting their financial house in order in half the time.
We’ve reduced overhead by over a million dollars and passed those savings directly to our clients. Meanwhile, each employee now has greater upside potential—they can earn more by creating better results.
This shift represents a fundamental change in how we think about business operations. We’ve moved from:
- Handling minutiae with human labor
- To leveraging AI for routine tasks
- To empowering purpose-driven work
The result? Our output hasn’t just held steady—it has multiplied.
A New Business Model
What we’ve created isn’t just a more efficient version of our old business—it’s an entirely new model. We’ve shifted from managing people to empowering purpose. Our team members now focus on what humans do best: connecting, creating, and caring.
I believe this represents the future of work. Rather than AI replacing humans, it’s freeing us to be more human. The businesses that thrive won’t be those that use AI to cut jobs, but those that use AI to cut the noise and amplify human potential.
The fear that AI will eliminate jobs misses the point. The real opportunity is in eliminating the parts of jobs that never should have required human attention in the first place. When we do that, we create space for the work that truly matters—the work that only humans can do.
My experience shows that this approach doesn’t just maintain profits—it can double them while creating more value for everyone involved. That’s not a future to fear. It’s one to embrace.
