Miva Corporation, an online provider of e-commerce software and services for small to medium-sized enterprises, and a FindWhat.com Inc. company, launched MivaCentral.com, a newly created retail outlet serving the software and service needs of online merchants. This follows the September 1st acquisition of MvCool, the retail destination Web site for aftermarket Miva Merchant plug-in modules.

Because Miva Merchant users typically go directly to Miva.com to look for enhancements to customize their Miva e-commerce platform, the acquisition was made to link MivaCentral.com to Miva.com in order to create more availability of third party Miva Merchant plug-in software for its expanding base of end users. The acquisition will also create a more integrated environment for its developer partners who build their software and service offerings upon the Miva e-commerce platform.

"Miva is all about community, and offering small to mid-sized businesses one place to go to easily find all the tools and resources they need to grow," stated Jason Williams, SVP/GM of FindWhat.com Inc. Merchant Services Division. "MivaCentral.com extends this commitment by aggregating the hundreds of software and service resources, developed by the Miva developer community that can be integrated into the Miva Merchant platform, further enhancing the Miva e-commerce experience. We are also very pleased that Keith Hunniford, the founder of MvCool, will be helping to create a stronger Miva community with his vast experience and knowledge in the e-commerce industry."

MivaCentral.com will currently offer Miva Merchant related software and services. Moving forward, MivaCentral.com expects to add complementary software, services and related media to help small and mid-sized businesses continue to expand their online offerings.