Using Google Adwords Select
Google’s Adsense select listings are small boxed text ads that appear to the right of search engine listings on a Google page.
Like other pay-per-click engines Google lets you decide how much you want to pay for a click. However, Google doesn’t rank sites by how much they are willing to pay! Instead, they rank them by how much money they make for Google!
Lets say you have an ad that generates a 2% Clickthrough Ratio (CTR). This means every time Google shows your ad 100 times, on average, 2 clicks result. And suppose you’re willing to pay 50 cents for each click. The result is that, on average, Google earns 1 cent per showing your ad 100 times.
A competitor of you may be willing to pay 75 cents per click. However his ad only generates a 1% CTR because it is not written as well as his. If Google shows his ad 100 times, he’ll get 1 click and Google gets 75 cents. This means that your more persuasive ad will appear in a higher position, because it generates more money for Google. Even better, Google will automatically adjust the amount you pay down to the minimum amount needed to maintain your position.
This means that Google’s system rewards those advertisers who can write good ad copy that attracts clicks, and that sponsor relevant keywords. In fact, if your CTR on a keyword drops below 0.5%, Google stops showing your ad altogether. A word from the wise - this can be very frustrating for newbies, simply because you may find that the very keywords you are using and that are rejected have been suggested by Google’s keyword search tool!
The charge is $5.00 to open an adwords account and of course the money you have agreed to pay per click. To enlist go to Google Adwords Select.